Soraya by Rozi was founded in 2009 by Design & Merchandising graduate and self-proclaimed fashionista, Rozita Soraya Ezzatian. Having an eye for fashion and excelling creatively at the Fashion Institute, Ezzatian dreamed of having her own clothing line from a young age.

Armed with a flair for fashion and shrewd business acumen, she created the Soraya by Rozi line, with the goal of bringing glamorous, yet affordable wardrobe staples to women everywhere. The name Soraya means "Princess" in Farsi, and was aptly chosen to reflect Ezzatian's vision.

Inspired by glamorous women around the world, the Soraya line is adorned with simple silhouettes and rich, eye-catching fabrics that fit and flatter every figure. Each style incorporates luxe detailing and embellishments that make for that perfectly feminine and polished look.

Soraya is perfect for the busy fashionista; a one-stop-shop for wardrobe staples and unique party looks that thoughtfully encompasses all aspects of a woman's dynamic life. Each season, complete looks can be created from the line that boasts an array of dresses, pants, skirts, shorts, blouses, tanks, outerwear, and jewelry.

Made entirely in the USA, Soraya has been the exclusive merchandiser for television shows on Oxygen, MTV, and Bravo. Soraya by Rozi has their showroom located at the California Market Center in Downtown, Los Angeles.